Effect Symmetry of Benefit Criteria in Postpurchase Evaluations

Dong-Jin Lee, Grace Yu, Dwight Merunka (), Michael Bosnjak, M. Joseph Sirgy and J. Johar
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Dwight Merunka: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2015-06
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Published in Psychology & Marketing, 2015, 32 (6), pp.651 - 669. ⟨10.1002/mar.20807⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01822319

DOI: 10.1002/mar.20807

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