The brand origin meaning transfer model (BOMT): an integrative theoretical model

Simona d'Antone and Dwight Merunka ()
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Dwight Merunka: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2015-11-09
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Citations: View citations in EconPapers (6)

Published in International Marketing Review, 2015, 32 (6), pp.713 - 731. ⟨10.1108/IMR-09-2013-0175⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01822322

DOI: 10.1108/IMR-09-2013-0175

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