EDITORIAL: Recherches sur la Marque: quelques dangers, quelques directions

Dwight Merunka ()
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Dwight Merunka: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2002-09-30
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Published in Recherche et Applications en Marketing (French Edition), 2002, 17 (3)

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