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NEUROSCIENCES ET COMPORTEMENT DU CONSOMMATEUR 1. OUTILS ET MÉTHODES D'INVESTIGATION

Olivia Petit, Dwight Merunka () and Olivier Oullier
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Dwight Merunka: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2014-06-01
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Published in Revue Française du Marketing, 2014, 247, pp.7-25

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