LA QUALITÉ DES ÉTUDES QUALITATIVES: Principes et pratiques

Florence Dano, Viviane Hamon and Sylvie Llosa ()
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Florence Dano: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Sylvie Llosa: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2004-11-30
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Published in Décisions Marketing, 2004, 36, pp.11-25

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