Tribal marketing: The tribalisation of society and its impact on the conduct of marketing

Bernard Cova and Veronique Cova ()
Additional contact information
Bernard Cova: Cermes - Université Bocconi
Veronique Cova: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

Post-Print from HAL

Date: 2002-06
References: Add references at CitEc
Citations: View citations in EconPapers (73)

Published in European Journal of Marketing, 2002, 36 (5/6), pp.595 - 620. ⟨10.1108/03090560210423023⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01822665

DOI: 10.1108/03090560210423023

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().