How sex differences in perceptions influence customer satisfaction: a study of theatre audiences

Zannie Giraud Voss and Veronique Cova ()
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Veronique Cova: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2006-06-12
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Published in Marketing Theory, 2006, 6 (2), pp.201 - 221. ⟨10.1177/1470593106063983⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01822696

DOI: 10.1177/1470593106063983

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