Les figures du nouveau consommateur: une genese de la gouvernementalite du consommateur

Bernard Cova () and V. Cova
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V. Cova: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2009-09-01
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Citations: View citations in EconPapers (23)

Published in Recherche et Applications en Marketing (French Edition), 2009, 24 (3), pp.81 - 100. ⟨10.1177/076737010902400305⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01822701

DOI: 10.1177/076737010902400305

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