What’s in a place name: reputation components and drivers

Laura Carmouze (), Léa Boutard, Sarah Serval () and Christophe Alaux ()
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Laura Carmouze: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Léa Boutard: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Sarah Serval: AMU - Aix Marseille Université
Christophe Alaux: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2017
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Published in International Place Branding Association Conference, 2017, Swansea, United Kingdom

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01823045

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