Conceptualizing Franchisee-based Brand Equity - A Framework of the Sources and Outcomes of the Brand’s Added Value for Franchisees

Nabil Ghantous () and Ferry Jaolis
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Nabil Ghantous: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2012-12-31
Note: View the original document on HAL open archive server: https://amu.hal.science/hal-01823080v1
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Published in International Business Research, 2012, 6 (2), ⟨10.5539/ibr.v6n2p112⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01823080

DOI: 10.5539/ibr.v6n2p112

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