Managing brand associations to drive customers’ trust and loyalty in Vietnamese banking

Chris Baumann, Kim Ngoc Phan and Nabil Ghantous ()
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Nabil Ghantous: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2013-09-06
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Citations: View citations in EconPapers (12)

Published in International Journal of Bank Marketing, 2013, 31 (6), pp.456 - 480. ⟨10.1108/IJBM-04-2013-0038⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01823099

DOI: 10.1108/IJBM-04-2013-0038

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