The Impact of Services Brand Personality on Consumer–Brand Relationship Quality

Nabil Ghantous ()
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Nabil Ghantous: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2016-07-11
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Citations: View citations in EconPapers (4)

Published in Services Marketing Quarterly, 2016, 37 (3), pp.185 - 199. ⟨10.1080/15332969.2016.1184544⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01823108

DOI: 10.1080/15332969.2016.1184544

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