Le marketing territorial des Petits et Moyens Territoires: identité, image et relations

Christophe Alaux ()
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Christophe Alaux: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2014
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Published in Semaine du Management, 2014, Aix-en-Provence, France

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