Party time: recreation rituals in the world of B2B

Julien Cayla, Bernard Cova and Lionel Maltèse
Additional contact information
Bernard Cova: Cermes - Université Bocconi
Lionel Maltèse: AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université, CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2013
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Citations: View citations in EconPapers (3)

Published in Journal of Marketing Management, 2013, 29 (11-12), pp.1394 - 1421. ⟨10.1080/0267257X.2013.803138⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01826322

DOI: 10.1080/0267257X.2013.803138

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