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The revisited concept of agritourism, how to define and to position the concept for a better territorial development?

Le concept d'agritourisme revisité, comment définir et positionner le concept en vue d'un meilleur développement territorial ?

Agnès Durrande-Moreau ()
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Agnès Durrande-Moreau: IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc

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Abstract: Agritourism is a rather marginal but growing form of tourism across the globe, which seems to constitute a new market trend. However, agritourism is not very well known, its outlines remain unclear and are the subject of a scientific debate. How to define agritourism and what are its outlines? The aim of this research is to propose a formal definition of the concept, as well as a positioning in relation to the related fields of ecotourism and gastronomic tourism. This synthesis reinforces the extended view of agritourism which takes into account the new forms of agritourist activities observed in the field. It has theoretical and practical implications.

Keywords: Tourism; agriculture; territorial marketing; conceptualization; Tourisme; agricullture; marketing territorial; conceptualisation; Innovation (search for similar items in EconPapers)
Date: 2018-01-18
New Economics Papers: this item is included in nep-tur
Note: View the original document on HAL open archive server: https://hal.univ-grenoble-alpes.fr/hal-01828599
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Published in International Marketing Trends Conference, ESCP Europe, Université de Venise, Jan 2018, Paris, France

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