Les marques perçues comme «nostalgiques»: conséquences sur les attitudes et les relations des consommateurs à la marque

Aurélie Kessous (aurelie.kessous@iae-aix.com) and Elyette Roux (elyette.roux@iae-aix.com)
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Aurélie Kessous: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2010-09
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Published in Recherche et Applications en Marketing (French Edition), 2010

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01828623

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