Brands Considered as “Nostalgic”: Consequences on Attitudes and Consumer-brand Relationships

Aurélie Kessous () and Elyette Roux
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Aurélie Kessous: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Elyette Roux: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2010-09
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Published in Recherche et Applications en Marketing (English Edition), 2010, 25 (3), pp.29 - 55. ⟨10.1177/205157071002500302⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01828627

DOI: 10.1177/205157071002500302

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