Impact de la nostalgie sur les relations des consommateurs aux marques: croyance en la supériorité, phénomène de collection et anecdotes racontées

Aurélie Kessous ()
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Aurélie Kessous: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2011
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Published in Revue management & avenir, 2011, 48 (8), ⟨10.3917/mav.048.0423⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01828629

DOI: 10.3917/mav.048.0423

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