Nostalgia, autobiographical memories and brand communication: a semiotic analysis

Aurélie Kessous () and Elyette Roux
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Aurélie Kessous: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Elyette Roux: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2013
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Published in Marketing ZFP, 2013, 35 (1), pp.50 - 57. ⟨10.15358/0344-1369_2013_1_50⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01828639

DOI: 10.15358/0344-1369_2013_1_50

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