Nostalgia, autobiographical memories and brand strategy: Marketing to the post–World War I generation

Aurélie Kessous ()
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Aurélie Kessous: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2014
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Published in Journal of Brand Strategy, 2014, 3 (2)

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01828648

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