« Dis-moi ce que tu manges et je te dirai qui tu es ! ». Approche sémiotique des représentations mentales des marques alimentaires

Aurélie Kessous () and Isabelle Chalamon
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Aurélie Kessous: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2014
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Published in Revue management & avenir, 2014, 70 (4), ⟨10.3917/mav.070.0033⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01828661

DOI: 10.3917/mav.070.0033

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