Nostalgia and brands: a sweet rather than a bitter cultural evocation of the past

Aurélie Kessous ()
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Aurélie Kessous: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2015-03-18
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Citations: View citations in EconPapers (5)

Published in Journal of Marketing Management, 2015, 31 (17-18), pp.1899 - 1923. ⟨10.1080/0267257X.2015.1088889⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01828667

DOI: 10.1080/0267257X.2015.1088889

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