Construire les stratégies avec le Balanced Scorecard:vers une approche interactive du modèle de Kaplan et Norton

Gérald Naro () and Denis Travaille ()
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Gérald Naro: MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School
Denis Travaille: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Date: 2010
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Published in Finance Contrôle Stratégie, 2010, 13 (2), pp.33-66

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01829912

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