Toward a Larger Framework of the Generation Concept in Marketing

Bénédicte Bourcier-Bequaert () and Virginie de Barnier ()
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Bénédicte Bourcier-Bequaert: IPAG Nice
Virginie de Barnier: AMU - Aix Marseille Université

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Date: 2010-09
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Published in Recherche et Applications en Marketing (English Edition), 2010, 25 (3), pp.115 - 134. ⟨10.1177/205157071002500305⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01830271

DOI: 10.1177/205157071002500305

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