Evaluation de la marque de presse par son lecteur: Place et apport de la personnalité de la marque

Rita Valette-Florence () and Virginie de Barnier ()
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Rita Valette-Florence: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique, UGA IAE - Université Grenoble Alpes - Institut d'Administration des Entreprises - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]
Virginie de Barnier: AMU - Aix Marseille Université

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Date: 2011
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Published in Gestion 2000, 2011, 28 (5), ⟨10.3917/g2000.285.0063⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01830272

DOI: 10.3917/g2000.285.0063

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