Towards a micro conception of brand personality: An application for print media brands in a French context

Rita Valette-Florence () and Virginie de Barnier ()
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Rita Valette-Florence: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique, UGA IAE - Université Grenoble Alpes - Institut d'Administration des Entreprises - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]

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Date: 2013-07
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Citations: View citations in EconPapers (4)

Published in Journal of Business Research, 2013, 66 (7), pp.897 - 903. ⟨10.1016/j.jbusres.2011.12.008⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01830276

DOI: 10.1016/j.jbusres.2011.12.008

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