Brand personality: How well does a human personality scale apply to brands?

Jean-Marc Ferrandi (jean-marc.ferrandi@oniris-nantes.fr), Dwight Merunka (dwight.merunka@iae-aix.com), Pierre Valette-Florence (pvalette@grenoble-iae.fr) and Virginie de Barnier (vdebarnier@gmail.com)
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Jean-Marc Ferrandi: ONIRIS - École nationale vétérinaire, agroalimentaire et de l'alimentation Nantes-Atlantique
Dwight Merunka: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon, AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université
Virginie de Barnier: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon, AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université

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Date: 2002
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Published in Advances in Consumer Research, 2002, 5, pp.53-60

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