Editorial: Marketing communications and consumer behavior: Introduction to the special issue from the 2009 La Londe conference

Virginie de Barnier (), Chris Janiszewski, Dwight Merunka () and Stijn M.J. van Osselaer
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Virginie de Barnier: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon, AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université
Dwight Merunka: Euromed Marseille - École de management - Association Euromed Management - Marseille, AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université

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Date: 2011-01
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Published in Journal of Business Research, 2011, 64 (1), pp.1 - 2. ⟨10.1016/j.jbusres.2009.09.010⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01831907

DOI: 10.1016/j.jbusres.2009.09.010

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