La gestion du risque de contrefaçon pour les PME dans le cadre de sous-traitance

Manal El Bekkari () and Catherine Mercier-Suissa ()
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Catherine Mercier-Suissa: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Abstract: This study aims to analyze the risk of counterfeiting in the context of international outsourcing (IO). Our analysis is based on the international risk management framework (El Fadil & Saint Pierre, 2011, 2015). We analyze the risk of counterfeiting as a specific international risk, particularly in the framework of IO. We carry out a qualitative analysis of three industrial SMEs. The objective is to demonstrate that while they are all aware of the risk incurred in IO, SMEs do perceive the endogenous and exogenous factors of the counterfeiting risk differently. Thus, they adopt different hedging strategies, focusing mainly on informal protection tools than on the formal ones. The exogenous risk factors appear, in the context of IO, to reveal above all the endogenous risk factors.

Keywords: risk management; Industrial Property Rights; SMEs; counterfeiting; industrial subcontracting; Stratégie de protection; PME; Risque de contrefaçon / Sous-traitance industrielle; Droits de Propriété Intellectuelle; Facteurs de risque endogène et exogène (search for similar items in EconPapers)
Date: 2017-11
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Citations: View citations in EconPapers (1)

Published in Revue Française de Gestion, 2017, 43 (269), pp.21 - 40. ⟨10.3166/rfg.2017.00198⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01832069

DOI: 10.3166/rfg.2017.00198

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