Children on-line buying influence: a child’s play ?

Kafia Ayadi and Isabelle Muratore ()
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Kafia Ayadi: Pôle Jeunes et Pratique Responsable - Rouen Business School - Rouen Business School
Isabelle Muratore: CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université

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Date: 2017-06-16
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Published in 3rd International Colloquium Kids and Retailing, Bordeaux, Jun 2017, Bordeaux, France

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