ATOM, a small multinational company

ATOM, une petite entreprise multinationale

Giovanna Magnani, Ulrike Mayrhofer () and Antonella Zucchella
Additional contact information
Ulrike Mayrhofer: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

Post-Print from HAL

Abstract: ATOM is a family-owned company that has become the world leading supplier of cutting systems for leather, soft and semi-rigid materials. ATOM group - with four production units and ten sales subsidiaries in Europe, the USA, Brazil, China, India and Vietnam - is a small Italian company that has evolved in a way to be comparable with large multinationals. Developed in close collaboration with the company's management team, this case-study concerns the product and market diversification of an industrial SME. Students are asked to prepare a strategic analysis, to examine the company's internationalization process, to explain the success in Brazil, and to make recommendations for future orientations.

Keywords: Strategic analysis; diversification; internationalization; emerging markets; Brazil; SME.; Diagnostic stratégique; diversification; internationalisation; marches émergents; Brésil; PME. (search for similar items in EconPapers)
Date: 2018
References: Add references at CitEc
Citations:

Published in 2018

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01832377

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().