The child in the High Street store: elements to put things into perspective…

L’enfant dans l’espace commercial: éléments pour une mise en perspective

Valérie-Inès de La Ville ()
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Valérie-Inès de La Ville: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université, MSHS de Poitiers - Maison des sciences de l'homme et de la société de Poitiers - UP - Université de Poitiers = University of Poitiers - CNRS - Centre National de la Recherche Scientifique

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Abstract: The theme of the child (0-12 years) in the High Street store is hardly touched upon in research studies on distribution and young consumers. Yet since the 1990's shops specializing in children's products have been developing by testing and implementing empirical innovations. This article offers a first glimpse on this subject and examines the distinctive characteristics of distributional outlets who claim to be specialists in children's products.

Keywords: Retail; Children; Young consumers; Jeunes consommateurs; Imaginarium; Enfant 0 - 12 ans; Distribution MDD; FNAC Junior (search for similar items in EconPapers)
Date: 2009
Note: View the original document on HAL open archive server: https://hal.science/hal-01844025v1
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Published in Revue management & avenir, 2009, 21, pp.157-171. ⟨10.3917/mav.021.0157⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01844025

DOI: 10.3917/mav.021.0157

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