Transforming children’s participation food consumption activities

Transformer la participation de l'enfant aux activités de consommation alimentaire

Valérie-Inès de La Ville () and Valérie Tartas ()
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Valérie-Inès de La Ville: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université, MSHS de Poitiers - Maison des sciences de l'homme et de la société de Poitiers - UP - Université de Poitiers = University of Poitiers - CNRS - Centre National de la Recherche Scientifique
Valérie Tartas: CLLE - Cognition, langues, langage, ergonomie - EPHE - École Pratique des Hautes Études - PSL - Université Paris Sciences et Lettres - UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse - UBM - Université Bordeaux Montaigne - CNRS - Centre National de la Recherche Scientifique - TMBI - Toulouse Mind & Brain Institut - UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse

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Abstract: This paper discusses some weaknesses of two frameworks largely implemented in marketing research to describe children's economic socialization : a Piagetian stage-based perspective, and a process-centered model aiming to explain how children acquire economic behaviours. Studying the way children develop within contemporary mass consumption culture entails a shift towards cultural psychology theory which helps to focus on a key stake : the transformation of children's participation in different joint consumption activities. How do children move from a peripheral (as users of a product bought by parents, as observers of buying situations) to a central participation (as decision-makers or recognized experts on some categories of foods) ? This approach highlights critical challenges that food marketing faces : on the one hand, it can help to overcome children's neophobic behaviour ; on the other hand, it may encourage children's own food choices, hence introducing risks in terms of food transgression or new eating habits dissociated from healthy eating norms.

Keywords: Activity theory; Child; Food Consumption; Food marketing; Théorie de l'activité; Consommation alimentaire; Enfant; Marketing agroalimentaire (search for similar items in EconPapers)
Date: 2008
Note: View the original document on HAL open archive server: https://hal.science/hal-01844096v1
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Citations: View citations in EconPapers (1)

Published in Enfance, 2008, L'enfant face aux aliments, 60 (3), pp.299-307. ⟨10.3917/enf.603.0299⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01844096

DOI: 10.3917/enf.603.0299

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