In Blog We Trust: Examining How Blog Narrative Fit and Sponsorship Influence Consumers

Fathima Saleem, Matthew Hawkins () and Martin Pyle
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Matthew Hawkins: ICN Business School, CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Keywords: online influencer; blog; sponsorship; trust; fit (search for similar items in EconPapers)
Date: 2018
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Published in May 29-June 1, 2018, Glasgow - Royaume Uni, Unknown Region

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01847923

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