Governance of inter-organizational relations and supply chain management: The case of franchising networks

Thierry Allegre, François Fulconis () and Gilles Paché ()
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Thierry Allegre: CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université, AMU - Aix Marseille Université
François Fulconis: CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université, AMU - Aix Marseille Université, LBNC - Laboratoire Biens, Normes, Contrats - AU - Avignon Université
Gilles Paché: CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université, AMU - Aix Marseille Université

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Abstract: Since the 1980s, the franchise relationship has given rise to numerous investigations in the fields of marketing and distribution. It refers to a contract between two legally independent companies, the franchisor and the franchisee. The franchisor owns a brand and/or a concept, while the franchisee exploits the franchisor's brand and/or concept. Based on an inter-organizational collaboration without subordination, the franchise relationship raises the question of its governance from a dual perspective, financial and commercial. On the other hand, the logistics dimension has rarely been addressed in the literature. This article, which is programmatic in nature, indicates the presence of a research perspective at this level and highlights the issues at stake.

Keywords: Marketing channel; Franchise; Supply chain; Network; Service (search for similar items in EconPapers)
Date: 2018-07-05
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Published in 9th IRMBAM - International Research Meeting in Business and Management, IPAG Business School, South Champagne Business School, Telfer School of Management - University of Ottawa, and University of Nice Sophia Antipolis (UNS), Jul 2018, Nice, France. pp. 1-18

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01854048

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