Habiter une vitrine métropolitaine. Les habitants de Lyon Confluence, entre acteurs et figurants du marketing urbain lyonnais

Matthieu Adam ()
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Matthieu Adam: EVS - Environnement, Ville, Société - ENS de Lyon - École normale supérieure de Lyon - Université de Lyon - Mines Saint-Étienne MSE - École des Mines de Saint-Étienne - IMT - Institut Mines-Télécom [Paris] - UL2 - Université Lumière - Lyon 2 - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - INSA Lyon - Institut National des Sciences Appliquées de Lyon - Université de Lyon - INSA - Institut National des Sciences Appliquées - UJM - Université Jean Monnet - Saint-Étienne - ENTPE - École Nationale des Travaux Publics de l'État - ENSAL - École nationale supérieure d'architecture de Lyon - CNRS - Centre National de la Recherche Scientifique - ALLHiS - Approches Littéraires, Linguistiques et Historiques des Sources - UJM - Université Jean Monnet - Saint-Étienne

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Abstract: This contribution investigates the social reception of urban marketing through the case of Conflu-ence. Designed as a demonstrator of Lyon's metropolitan excellence, this project comes with intense communication aimed at both French and foreign investors, residents of the city and the neighbourhood. From 22 interviews with Confluence inhabitants, we analyse their relationship to the image under construction of their new area. We discuss these relationships from two ideal-typical figures: the actor and the onlooker. Representing oneself as an actor means adhering to the implemented image policy, benefiting from it and participating to spreading it. Representing oneself as an onlooker is to feel apart from this policy and on the margins of the image of places, to consider oneself as the human part of the setting. Through these figures, we wish to contribute to the reflection on the place of urban marketing in the inhabiting mode of contemporary cities.

Keywords: Lyon; Urban marketing; Attractiveness; Image; Social Reception; Inhabitants; Representations; marketing urbain; réception sociale; attractivité; image; habitants; représentations (search for similar items in EconPapers)
Date: 2018-03-22
Note: View the original document on HAL open archive server: https://hal.science/hal-01854415v1
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Published in CIST2018 - Représenter les territoires / Representing territories, Collège international des sciences territoriales (CIST), Mar 2018, Rouen, France. pp.283-287

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01854415

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