An Investigation of Logistical Service in Franchising System: A Case Study in the French Context

Thierry Allegre, François Fulconis () and Gilles Paché ()
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Thierry Allegre: CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université, AMU - Aix Marseille Université
François Fulconis: CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université, LBNC - Laboratoire Biens, Normes, Contrats - AU - Avignon Université, AMU - Aix Marseille Université
Gilles Paché: CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université, AMU - Aix Marseille Université

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Abstract: In the past forty years, the franchising system has undergone a remarkable expansion, notably in France, retaining more and more the attention of economy and service management researchers. A recurring question relates to the sources of competitive advantage that a franchise network may have. This paper intends to contribute to the debate based on the fundamentals of the resource/competence-based view, and applying the reflection to the case of the logistical service. Based on a case study driven within a franchise network, it is possible to conclude that the supply chain competences of a franchisor play an important role in the level of perceived satisfaction of franchisees when customised solutions are proposed thanks to information technologies.

Keywords: Competences; France; Franchise; Logistical Service; Resources; Supply Chain Management (SCM) (search for similar items in EconPapers)
Date: 2014-07
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Published in International Journal of Service Science, Management, Engineering and Technology, 2014, July-September, 5 (3), pp.34-53

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01854417

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