 Valeur du territoire - valeur culturelle ?Julia Wirth ()
Post-Print from HAL Abstract: Faced with globalisation, more and more websites display their information mainly in English and the local language with the idea that everyone knows English. However, recent studies show that users prefer to have a description of the products in their native language. This phenomenon particularly affects local actors who wish to promote their region outside its borders. The tourism industry is an exemplary case. Hence, what is the best way to develop communication with an audience coming from another culture? To answer this question the subject of "value" is paramount. What value is given to the territory in a language-culture? The analysed texts illustrate these values through a semiotic square: symbolic, utilitarian, hedonic and critical value. The example of the canton of Neuchâtel shows this approach and highlights the difference between the Russian texts and the Swiss texts translated into Russian. Keywords: Values of the territory; Cultural representation; Oriented communication; Russian language-culture; langue-culture russe; communication orientée; valeurs du territoire; représentation culturelle (search for similar items in EconPapers) Published in CIST2018 - Représenter les territoires / Representing territories, Collège international des sciences territoriales (CIST), Mar 2018, Rouen, France. pp.661-668 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01854538 Access Statistics for this paper More papers in Post-Print from HAL |
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