Exploring big data, digitization and public relations: a case study on Nestlé’s Digital Acceleration Team

Bruno Asdourian (), Dominique Bourgeois and Grégoire Tardin
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Bruno Asdourian: UNIFR - Université de Fribourg = University of Fribourg
Dominique Bourgeois: UNIFR - Université de Fribourg = University of Fribourg

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Date: 2018-05-24
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Published in International Communication Association (ICA) Annual Conference – Public Relations Division, May 2018, Prague, Czech Republic

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