Social media monitoring rooms, digitization and public relations: A case study on Nestlé’s Digital Acceleration Team

Bruno Asdourian (), Dominique Bourgeois and Grégoire Tardin
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Bruno Asdourian: UNIFR - Université de Fribourg = University of Fribourg
Dominique Bourgeois: UNIFR - Université de Fribourg = University of Fribourg
Grégoire Tardin: UNIFR - Université de Fribourg = University of Fribourg

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Date: 2018-05-12
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Published in Swiss Association of Communication and Media Research (SACM) Annual Conference, May 2018, Lugano, Switzerland

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