Marketing: 276 mots clés définis et expliqués

Sébastien Soulez ()
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Sébastien Soulez: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Date: 2017-07-04
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Published in Gualino-Lextenso éditions, 2ème édition, 2017, collection Petit Lexique

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