L’ubiquité en contexte mutualiste: le cas du chargé de clientèle

Sébastien Le Foll and Christian Cadiou ()
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Sébastien Le Foll: ICI - Laboratoire Information, Coordination, Incitations - UEB - Université européenne de Bretagne - European University of Brittany - UBO - Université de Brest - Télécom Bretagne - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest
Christian Cadiou: ICI - Laboratoire Information, Coordination, Incitations - UEB - Université européenne de Bretagne - European University of Brittany - UBO - Université de Brest - Télécom Bretagne - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest

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Abstract: This article explores the role of the account manager practicing within local agencies of a cooperative banking group. As a collaborator of a bank claiming to be citizen, he is at the same time employee, actor of a territory and customer. We wonder how the stakeholder lives this ubiquity and which the consequences are in its daily work. The results, stemming from the study of interviews meaning and lexical analysis under ALCESTE, allow us to affirm that some collaborators appear as vectors of legitimization of the cooperative movement while others move away from "the ideal mutualist".

Keywords: ubiquity; account manager; cooperative bank; mutualism; local agency; ubiquité; chargé de clientèle; banque coopérative; mutualisme; caisse locale (search for similar items in EconPapers)
Date: 2015
Note: View the original document on HAL open archive server: https://hal.science/hal-01870858
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Published in Management & sciences sociales, 2015, Les parties prenantes : quelle reconnaissance ?, 19, pp.107-119

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01870858

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