The Dark Side of Value Co-Creation: The Example of French Commercial Architecture

El lado oculto de la co-creación de valor: el caso de la arquitectura comercial francesa

Sabrina Hombourger-Barès and Franck Barès ()
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Sabrina Hombourger-Barès: CREGO - Centre de Recherche en Gestion des Organisations (EA 7317) - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]
Franck Barès: HEC Montréal - HEC Montréal

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Abstract: Innovation is a network activity where different actors collaborate. An ethnographic survey of the French commercial architecture industry highlights the ambivalence of this co-production process. The results identify the sources of co-creation and co-destruction related both to the motivations of the actors and their interactions and examines their consequences. Retailers are encouraged to reposition themselves as project leaders, responsible for both assigning roles and mediating between the creative and technical functions. The development of new communication platforms to overcome interpretive biases between the diverse set of actors is also recommended.

Keywords: Value co-creation; Value co-destruction; Convention theory; Economies of worth; Ethnographic survey; Value network; Store design; Retail industry; Estudio etnográfico; Comercio detallista; Diseño de la experiencia de compra en el establecimiento; Red de valor; Coproducción; Cocreación/ co-destrucción de valor; Teoría de las convenciones; Economía de la grandeza; Design de l’expérience en magasin; Commerce de détail; Coproduction; Réseau de valeur; Co-création/ co-destruction de valeur; Théorie des conventions; Economie des grandeurs; Enquête ethnographique (search for similar items in EconPapers)
Date: 2018
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Published in Management international = International management = Gestión internacional, 2018, 22 (4), pp.105-120

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01875990

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