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L’expérience client augmentée: entre humanité et robotisation ?

Régine Vanheems ()
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Régine Vanheems: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Date: 2019
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Published in Gilles N'Goala; Virginie Pez-Pérard; Isabelle Prim-Allaz. Stratégie clients augmentée : la relation client réinventée à l'ère du tout-numérique, ISTE Editions, pp.129-144, 2019, Collection innovation, entrepreneuriat et gestion, 978-1-78405-586-8

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