The brand quest for heritage: heritage-making and social obligation in brand museums

Mathilde Pulh (), Rémi Mencarelli () and Damien Chaney ()
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Mathilde Pulh: CREGO - Centre de Recherche en Gestion des Organisations (EA 7317) - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]
Rémi Mencarelli: IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc
Damien Chaney: Département de marketing [ESC Troyes] - Groupe ESC Troyes en Champagne

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Keywords: Heritage-making (search for similar items in EconPapers)
Date: 2017-07-05
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Published in 8th International Research Meeting in Business and Management (IRMBAM-2017), Groupe ESC Troyes en Champagne, IPAG Business School, and University Nice Sophia Antipolis, Jul 2017, Nice, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01878147

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