«Public-art museum» identity proximity and cultural place attendance

Proximité identitaire « publics musée d’art » et fréquentation du lieu culturel

Marta de Miguel de Blas () and Dominique Bourgeon-Renault ()
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Marta de Miguel de Blas: CREGO - Centre de Recherche en Gestion des Organisations (EA 7317) - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]
Dominique Bourgeon-Renault: CREGO - Centre de Recherche en Gestion des Organisations (EA 7317) - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]

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Abstract: The value that individuals attach to a cultural object can be explained, among other things, by their individual identity project or belonging to a group. We will try to consider new strategic orientations for art museum professionals that can achieve several objectives regarding the museum visitors (or non-visitors): increase their attendance, change the relationship of the art museum with the public and attract other individuals.This work allows the conceptualization of the "public-art museum" identity proximity, the confirmation of its dimensions, and finally, the analysis of the relationship between the "public-art museum" identity proximity and the attendance the behaviour of the cultural place. Moreover, the development of a "public-art museum" identity proximity measurement scale broadens the theoretical framework of the identification process.

Keywords: Identity proximity; Art museum; Publics; Social identity; Attendance behaviour; Proximité identitaire; Musée d’art; Identité sociale; Comportement de fréquentation (search for similar items in EconPapers)
Date: 2018-03-22
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Published in Journée de Recherche « Quels temps et place de la spiritualité en gestion ? », Université Paris 2 et le Laboratoire de Recherche en sciences de GEstion Panthéon-Assas (LARGEPA), Mar 2018, Paris, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01881616

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