The influence of design on luxury brand love
Aurélie Hemonnet-Goujot () and
Pierre Valette-Florence ()
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Aurélie Hemonnet-Goujot: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon, AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université
Pierre Valette-Florence: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019], UGA IAE - Université Grenoble Alpes - Institut d'Administration des Entreprises - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]
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Date: 2018-07-26
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Published in Global Marketing Conference, Jul 2018, Tokyo, Japan
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01883770
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