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The perception of social identity among secondary school groups: the case of the make-up market

Tony de Vassoigne (), Arnaud Delannoy () and Laurence Hélène ()
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Tony de Vassoigne: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School
Arnaud Delannoy: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School
Laurence Hélène: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School

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Date: 2018
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Published in Journal of Marketing Trends, 2018, 4 (3)

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