L’approche vidéographique dans la recherche en marketing: Quel protocole méthodologique ?

Baptiste Cléret (), Aurélie Dehling, Julie Leroy, Joonas Rokka, Alice Sohier () and Maud Herbert ()
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Baptiste Cléret: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université
Joonas Rokka: Pôle Jeunes et Pratique Responsable - Rouen Business School - Rouen Business School
Maud Herbert: MERCUR - SKEMA Business School

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Date: 2018-05-17
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Published in Recherche et Applications en Marketing (French Edition), 2018, 33 (3), pp.90 - 127. ⟨10.1177/0767370118769049⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01885770

DOI: 10.1177/0767370118769049

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