Rock perception: a major dimension of spectator satisfaction from rock festivals

La perception du rock, une dimension essentielle de la satisfaction chez les spectateurs des festivals rock

Alice Sohier () and Joël Bree ()
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Alice Sohier: CRIISEA - Centre de Recherche sur les Institutions, l'Industrie et les Systèmes Économiques d'Amiens - UR UPJV 3908 - UPJV - Université de Picardie Jules Verne
Joël Bree: Pôle Jeunes et Pratique Responsable - Rouen Business School - Rouen Business School, NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université

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Abstract: This article discusses the satisfaction formation process within a live performance framework, a rock festival. In addition to the impact of traditional dimensions of the lived experience on satisfaction often highlighted in the cultural field, it also shows that, in the specific case of rock festivals, an additional condition lies in the fact that spectators really have the perceived feeling of having participated in a real rock event. An exploratory qualitative phase (followed by a quantitative study) support theoretical sources and intuitions along these lines. Managerial implications, structured around a work on perception, are proposed to the organizers to ensure spectator satisfaction.

Date: 2014
Note: View the original document on HAL open archive server: https://hal.science/hal-01885778v1
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Published in Décisions Marketing, 2014, 75, pp.95-115. ⟨10.7193/DM.075.95.115⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01885778

DOI: 10.7193/DM.075.95.115

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